Introducing a new app that helps Kenyan farmers thrive and make more out of farming, which is called FarmSmart. For this innovative new app, FarmSmart has partnered with Amido, a London-based technical consultancy to launch the mobile app in October 2019 in Kenya. It aims to build the farming capacity in Africa, and it’s targeted at the young people in Kenya (and eventually the world) who seek to get more from their land. The app was made free for its users and it works through a one of a kind recommendation engine, where via a chatbot, the user will give their plot size, location season, and soil type. The app also helps farmers track their finances and support them when it’s time to sell their crops.
Alan Walsh, CEO Amido, has this to say:
At Amido we believe that technology, and particularly its ability to empower people with greater knowledge and understanding of the world around them, has a massive role to play in helping us live more sustainable, and have a low impact and environmentally responsible life.
Alia Malik, founder of FarmSmart said that:
The FarmSmart project has been a very significant CSR investment and is an example of how our technology has a positive impact, by helping embed sustainability into communities all around the world.
FarmSmart is a powerful tool that revolutionizes how organizations working with farmers disseminate sustainable farming content. For farmers, it recommends what to grow and takes them through how to grow the recommended plot or crop. With the platform and immersive content that is easy to use, FarmSmart is about empowering anyone to be an agri-entrepreneur.
This mobile app shares more than just the essential, sustainable and climate-smart farming knowledge to Kenyan farmers, it also provides tailored recommendations for farmers based on location, soil type, season, and irrigation access. It provides a deep learning experience because of its easy to use UX design and it takes the user through all stages of the growing process, from identifying pests and disease, making organic pesticides to post-harvest tips. With the app, users can link up to chat groups that enable the user/farmer to communicate, share information, and in the end sell their produce, with its interactive chat UI.