Unity Bank introduces USSD (Unstructured Supplementary Service Data) in Nigerian Languages. Imagine the possibility of using your bank’s transfer code to do a transaction and it is being shown in your language!!, there’s no need to imagine further as Unity bank in Lagos,Nigeria has done it. They launched this new feature in the nation’s three major languages- Yoruba, Igbo and Hausa.
This act makes the bank the first in Nigeria to achieve the feat. USSD transactions have gained popularity over the past five years among bank customers, strongly making financial institutions in Nigeria put it as a core component of their e-payment solutions.
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The Nigeria Inter-Bank Settlement System (NIBBS) in a report stated that in 2018 USSD transactions grew by 35 percent to N261 million from 25 percent in 2017. This added feature on the bank’s USSD platform can be accessed by dialling the short code *7799# on any mobile device, after this customers will now have the option to continue their transaction in any language they prefer.
In a statement written by Unity Bank, the Bank explained that,“the upgrade in the features of the transaction the platform is part of Unity Bank’s initiatives aimed at achieving an optimal level of interaction on the USSD banking channel. It is targeted at market segments at the lower level of the pyramid intended to drive greater financial inclusion in the country as well as deploy more solutions for fast, efficient and convenient banking, whilst targeting the underbanked”.
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Speaking about the introduction of their USSD in Nigerian languages, the Group Head Retail, SME&E-Business Unity Bank Plc, Olufunwa Olugbenga Akinmade added that this new payment solution will increase the e-payments channels they already have to further drive a better customer experience.