Bolt, a prominent ride-hailing company, has introduced a new driver engagement hub in Lagos. In a statement released to Technext, the company highlighted its primary goal: to enhance the experience of its driver-partners operating in the Lagos region.
While acknowledging the existence of a drivers’ hub in Lagos since 2017, Bolt emphasized the significance of this new hub due to the substantial increase in its driver pool, which now numbers in the tens of thousands. The driver engagement hub aims to further reinforce and support this growing community of drivers who earn their livelihood through the Bolt platform in Lagos.
Yahaya Mohammed, the Country Manager for Bolt Nigeria, expressed the company’s unwavering commitment to drivers and their continuous efforts to enhance their experiences and earnings. He emphasized the pivotal role drivers play in Bolt’s business and their importance in achieving success.
The Country Manager also expressed the company’s eagerness to establish a modern, technologically advanced support center, reinforcing Bolt’s dedication to providing real-time, on-site support to its driver-partners.
Situated at 11 Providence Street, Lekki Phase 1, the new driver hub will serve as a convenient resource for drivers throughout Lagos, where they can register to drive or seek assistance with the app.
Bolt expects this hub to elevate the quality of services offered to drivers, including improved support, effective communication channels, training opportunities, community building, issue resolution, driver appreciation, positive branding, and expedited onboarding for new driver-partners, enabling them to hit the road within hours.
The hub will also function as a Lost and Found center, allowing passengers to retrieve personal items inadvertently left in Bolt vehicles during their rides.
Read also: Bolt Shows Supports to Families of Slain Drivers
Bolt’s Ongoing Efforts to Enhance Driver Engagement
Bolt’s initiatives to enhance driver engagement extend beyond this driver hub. The company has already launched various programs and campaigns aimed at fostering a stronger relationship with its driver community in Nigeria.
These include a €25,000 accelerator program in partnership with the Nest Innovation Park, the Drive for a Prize Campaign, and the opportunity for drivers to brand their cars in exchange for weekly compensations, among others.
However, despite these efforts, Bolt has yet to address one key demand from drivers: a reduction in the commission percentage. Drivers believe that a commission reduction to 10% would significantly benefit them.
Although Bolt appeared to offer this, it came with the condition that drivers must accept rides in the lower economy class category, irrespective of the quality of their vehicles, a condition met with resistance by drivers.
Nevertheless, Bolt remains committed to improving the overall driver experience and providing the necessary support to ensure drivers’ continued success in their businesses.
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