Google has revealed a price hike for its YouTube TV subscription. According to an email issued to members on Thursday, it will go from $65 per month to $73 per month starting in April.
Google’s cable substitute is YouTube TV and with an internet connection, it offers access to live TV and cable channels.
The company explained in an email to subscribers that it was adjusting its pricing to maintain providing subscribers with the best service possible because content prices had increased.
Reason Why Google Hiked Its Subscription Price
Google’s decision to increase the cost of its over-the-air subscription for cord-cutters comes after numerous rival online streaming services, including those from Disney, Apple, and HBO, all increased their prices.
YouTube TV acquired the “Sunday Ticket” package from the NFL in December, allowing it to offer customers throughout the nation a selection of out-of-market NFL games that aren’t shown on local TV.
According to CNBC, YouTube will pay approximately $2 billion annually for the package, which had several other bids including Apple and Disney. Pricing for Google’s “Sunday Ticket” bundle has not yet been disclosed, but DirecTV, the bundle’s former owner, charged $80 per month for it.
According to the email, Google will also reduce the cost of an add-on to access higher-resolution 4K streaming from $20 per month to $10 per month.
Aside from the price hike, Google has decided to give back to society with its recent announcement. It unveiled 15 women-founded firms in its novel program, Google for Startups Accelerator Africa to mark International Women’s Day.
The program which is themed, “Women Founders Cohort” will see women founders selected to receive business and technical training alongside mentoring and investment networking opportunities. This fits with Google’s long-standing goal of empowering women in business in Africa.
The Startups include Farmer Lifeline (Kenya), Gobeba (Kenya), Zydii (Kenya), Mipango (Tanzania), Smart Ikigega (Rwanda), Afriwell Health (Congo), and Alajo App (Nigeria).
Others include Kola Market (Ghana), Maxibuy (Nigeria), MosMos (Kenya), eWaka (Kenya), Hepta Pay (Rwanda), Jem HR (South Africa), Suitch (Cameroon), and Tyms Africa (Nigeria).
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