On Thursday, Meta CEO Mark Zuckerberg revealed that the firm will introduce “Channels,” a brand-new broadcast chat feature on Instagram.
With the help of this function, creators can send a direct message to all of their followers with a certain post. Among other things, channels support text, photos, polls, and reactions. By launching his own broadcast channel, which he intends to use moving forward to deliver Meta updates, Zuckerberg introduced the function.
Coming to Facebook and Messenger as well:
According to Zuckerberg, the function is now being tested by US developers, but it will be added to Facebook and Messenger in the upcoming months.
The only people who can post on broadcast channels are creators, he said, and followers can only react to content and vote in polls.
Benefits For Instagram
Instagram also wants to introduce more capabilities to broadcast channels in the following months, such as the capability to invite other creators into the channel to talk about planned partnerships and gather questions for an AMA using question prompts.
With the new feature, app creators now have a new opportunity to update their fans. In the past, creators would often post a narrative to inform their followers of news and updates, but now they have the choice to interact with their followers directly. Also, the function enables producers to market their work and receive feedback on certain aspects.
How it works:
A creative can launch a channel from their Instagram inbox once they have access to them.
Their followers will get a one-time notification to join the channel when they send their first message.
When the channel is active, creators can use the “join channel” badge in Stories to invite their followers to subscribe. Creators will soon have the ability to add their channels to their profiles.
In the social network, anyone can find broadcast channels and see the content, but only subscribers to the channel will be alerted when the author adds new content.
Followers can manage their notifications from creators as well as exit or silence broadcast channels at any moment.
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