Meta is testing a new tool for Whatsapp, and everyone might wants to ride it. The company is creating “a new top-level product group,” to incorporate generative AI into its services used by billions of users.
According to Zuckerberg, the team will initially concentrate on developing artistic tools, but its long-term objective is to create AI personas that can help people in a variety of ways. But he cautioned that the company must first lay a lot of groundwork before sharing these futuristic experiences with users.
Read Also: Snapchat launches My AI Bot
Why Is Meta Testing New AI For WhatsApp
The company is starting by testing conversational chatbots in the ChatGPT style on WhatsApp and Messenger. This will be used for entertaining users, but Meta may also use these features to its advantage by making them available to some areas like sales and customer support.
Additionally, Meta is experimenting with video and multi-modal experiences on Instagram, as well as AI-assisted filters and ad formats.
The project will be overseen by former Apple executive Ahmad Al-Dahle, and the team will answer to Chief Product Officer Chris Cox, according to Axios.
In other news, Google also revealed earlier this month that it is testing a competing product called Bard. Additionally, AI-powered chat product integrations have been announced by other search engines like You.com and Neeva. This month, Snapchat, a competitor of Facebook, also introduced a specially trained chatbot for its paid subscribers.
Conclusion
It’s not shocking to see Meta launch an AI offensive. The company will need to find new revenue streams because Zuckerberg’s big wager on the metaverse hasn’t yet paid off. Although it launched the Meta Verified subscription service last week, paid plans have yet to demonstrate any sign of being a significant source of revenue, as we have seen with other social networks.
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