Meta Platforms, led by Mark Zuckerberg, has commenced the deployment of generative artificial intelligence (AI) tools aimed at advertisers on its platform.
This development, disclosed on Wednesday, reveals that Meta’s AI tools can autonomously produce content, including image backgrounds and various text variations, for all advertisers, according to Reuters.
In May, Meta initiated a testing phase, offering select advertisers access to these tools within a designated “testing playground.”
Meta plans to make these tools accessible through its Ads Manager and expects to fully implement the rollout by the next year.
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Key Points to Note on Meta Generative AI Tools for Advertisers
- This marks Meta’s initial foray into incorporating generative AI technology into its products.
- These tools leverage historical data to generate fresh content, encompassing written text, artwork, and software code.
- Meta has also announced its commitment to empowering businesses through AI for business messaging on Messenger and WhatsApp, enhancing customer engagement.
- Meta boasts a range of AI products, including its language model “Llama 2” and Meta AI, an AI chatbot proficient in crafting text responses and generating photorealistic images.
In related news, sources within Meta have informed Reuters of the company’s preparations to introduce ad-free subscription plans for Instagram and Facebook users in Europe. While various pricing models were considered, a 10 euro ($10.49) per month option seems to be the most feasible, according to one source, with implementation expected in the coming months.
Meta also recently took the initiative of empowering Nigerian creators through a groundbreaking educational initiative called Creator Lab Live.
More than 40 budding and enthusiastic creators gathered to participate in this one-of-a-kind in-person educational program.
The Creator Lab Live aims to provide a platform for young creators to learn from industry experts and collaborate with fellow creators.
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Conclusion
This move is viewed as Meta’s response to European Union regulations that pose potential restrictions on its ability to personalize ads for users without their consent, potentially impacting its primary revenue stream.
