Meta is testing a new subscription/verification service named “Meta Verified” that allows Facebook and Instagram users to pay to be verified.
Mark Zuckerberg made this announcement via his Instagram account on Sunday. The video can be seen here in the link indicated: https://www.instagram.com/reel/CovqMxutCpl/?utm_source=ig_web_copy_link
According to the social media guru, the testing would begin in Australia, and New Zealand this week, with the monthly subscription service starting at $11.99 a month on the web. For iOS and Android users, it would be $14.99 a month.
About Meta Verified
The Meta Verified feature is said to give a verification badge, more protection against impersonating accounts, and increased visibility. These services will be in areas such as search and recommendations, and more direct access to customer support.
As we all know, Facebook and Instagram allow users of popular and notable accounts to add a free badge to indicate the authenticity of the account.
This however aligns with Elon Musk’s restructured Twitter Blue tick plans which were unveiled in November last year.
What’s Meta’s Motive For this
Meta’s announcement for the charge of verification is coming after the company lost more than $600 billion in market value last year.
It has also clarified that there will be no changes to accounts that were verified as a result of prior “authenticity and notability” requirements.
However there are no words for businesses yet, but that’s part of the service’s long-term goal.
“As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic,” Meta’s news release said.
We hope this helps Meta to bounce back after the massive loss.
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