Netflix subscription charges in Kenya has changed owing to feedback of her users in the country…
Since its official inception, Netflix, being an on-demand streaming site based in the US had charged subscribers in US Dollars until in 2018 when it tilted towards exploring the national identity of its stream of subscribers.
In 2018, Netflix experienced its foundational game changing curve when subscribers in South Affrica, Argentina started paying in their local currency other than the former payment culture via US dollars.
Another amazing stride at exploring glocalization was achieved on the 21st of January, 2020 when Kenyan subscribers were notified about the new payment solution of paying in their local currency; Kenyan shilling.
Additionally, the new technique goes to be advantageous to the Kenyans as it rids subscribers of having to worry about fluctuations in dollar rate whilst on the other hand, the change adapts to the Kenyan currency to further subsidize the conversion rate.
This reduction is seen in how the basic $7.99 plan which was effectively Kshs 806, standard $9.99 plan was Kshs 1,007 and the premium $11.99 plan was Kshs 1,209. Currently because of the change, the $7.99 plan will cost Kshs 700; $9.99 plan, Kshs 950 and the $11.99 plan Kshs 1,200.
The other side of the coin is also quite advantageous to Netflix itself as it positions the brand to be one interested in not just making monetary value but also a brand interested in selling value to its audience, promoting each country’s national identity and conclusively, gaining a competitive advantage amidst other competitors in its field.
We wait in glee to watch this fire spreads across all Netflix subscribing nations.