SafeBoda, a ridesharing company has appointed its former chief financial officer Rob Sanford as Chief Executive Officer (CEO). This is coming after Alastair Sussock and Maxime Dieudonné, the former co-CEOs and co-founders of the mobility company with its headquarters in Kampala, appear to be stepping back from day-to-day operations at the company.
Sanford posted a message on LinkedIn on Tuesday announcing his hiring as CEO of SafeBoda. Separately, a SafeBoda representative told TechCabal that the information was true.
Rob Sanford joined SafeBoda in 2019 as Head of Finance. From 2020 to 2021, he served as the organization’s global VP of finance. Before becoming CEO, he served slightly under two years as chief financial officer.
“As CFO, I’ve had the privilege of working with a fantastic team of professionals that are committed to furthering our purpose and having a great impact on society. I would like to express my gratitude to Maxime Dieudonné and Alastair Sussock for providing me with the chance to see firsthand the commitment and labor of love that go into making SafeBoda a success. They will be very difficult to fill.” SafeBoda’s new CEO, Sanford, was enthusiastic.
Sussock and Dieudonné could not be reached for comment right away. Sussock’s LinkedIn page, however, reveals that he has joined SafeBoda as non-executive chairman. In response to complaints that boda boda (regular motorcycle taxis in Kampala) drivers were operating recklessly, the two co-founders of SafeBoda founded the on-demand motorcycle taxi service in 2015.
After a swift expansion, SafeBoda began offering its services in Kenya in 2018. It then entered Nigeria and set up a shop in Ibadan. However, SafeBoda claimed that it was forced to cease operations in Kenya as a result of COVID-19’s detrimental effects on its industry. To concentrate on “bringing the company to profitability by deepening its core transportation offering” in Uganda, its largest market, the company announced last year that it was leaving Nigeria.
SafeBoda announced Kampala car-hailing pilots in October. It served as a model for SafeCar, a car taxi service that is currently available in Kampala.
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