Safeboda is set to expand its services in Kenya by introducing SafeCar, a taxi-hailing service, and a food delivery service. SafeCar, originally launched in Uganda in 2023, is anticipated to compete with major players like Uber and Bolt, as it is locally owned and integrated into the Safeboda app.
Users will be able to conveniently access both bike and taxi services in one app, selecting destinations, payment options, and rides.
This move comes after Safeboda recently relaunched its bike-hailing service in Kenya, signaling a strong return to the market where it had previously exited in November 2020 due to the impact of COVID-19 on operations.
Safeboda continued its operations in Uganda and Nigeria until December 2022 when it also exited the Nigerian market, citing economic viability challenges.
Despite the challenging market conditions, Safeboda is not only relaunching its bike-hailing service but also venturing into new domains.
Alongside SafeCar, the company plans to introduce a food delivery vertical. This decision comes at a time when major players like Bolt Food have exited markets such as Nigeria and South Africa due to difficulties in gaining significant market share.
In addition to these services, Safeboda is reportedly launching shopping and delivery partner services, further expanding its offerings. The success of these new ventures in the face of the dynamic African market will be closely watched, especially considering the challenges faced by other players in the region.
SafeBoda’s founder is Maxime Dieudonne. The community of SafeBoda drivers receive extensive training to make them the safest and most professional drivers on the streets. When drivers join the SafeBoda community, they see a significant increase in their business, providing impact to themselves, their family and the wider community.