Spotify, the renowned music streaming platform, is bringing its AI-driven personalized music feature known as “DJ”, to various regions across the world, including Nigeria.
This expansion comes after its initial launch six months ago in North America, signifying a significant stride in accessibility.
The AI-powered DJ employs artificial intelligence to recommend personalized music tracks to listeners, supplemented by spoken-word commentary delivered through a synthetic voice.
This feature can be accessed within the “music” feed section of the Spotify mobile app. The interactions are designed to be engaging and insightful, citing specific songs and artists that align with users’ preferences.
In a recent blog post, Spotify unveiled the expansion, stating:
“DJ is a personalized AI guide that knows you and your music taste so well it can choose what to play for you. DJ provides a new and different way for fans and artists to connect.”
Essentially, this AI-driven DJ functions akin to a radio program host, curating content that resonates individually with each listener.
The initial voice model for DJ was based on Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan. Now, users in select global markets, including Nigeria, will have the option to enjoy commentary in English and receive personalized recommendations from their AI DJ.
The statement from Spotify elaborated this:
“At its core, DJ is all about connection and discovery. DJ’s powerful combination of our personalization technology, generative AI in the hands of our music experts, and a dynamic AI voice makes it possible for listening to feel even more personal, and fans keep coming back for more.”
Although the Spotify AI-powered DJ feature was initially introduced in North America, it soon extended to the United Kingdom and Ireland.
Now, Spotify is expanding access to premium subscribers in approximately 50 markets, which includes Nigeria, Sweden, Australia, New Zealand, Ghana, Pakistan, Singapore, and South Africa. It’s important to note that the AI DJ experience is currently only available in English in these new markets.
How to Access the AI-powered DJ Experience
Spotify’s introduction of AI-generated music mixes such as the DJ feature, brings several advantages to users and the platform:
It’s crucial to acknowledge that DJ is currently in its beta phase, implying that Spotify will continue refining and enhancing the user experience.
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