The expansion of inDrive, the mobility, and urban ride-hailing platform, into Ibadan presents an opportune time for the company to enter the market.
The recent strike actions by drivers on other ride-hailing platforms highlight the need for alternative approaches in the industry, which inDrive aims to provide.
By allowing drivers and passengers to negotiate fares instead of relying on algorithms, inDrive offers a viable solution to the challenges faced by the ride-hailing sector in Nigeria.
inDrive Empowers Drivers
InDrive, initially launched in Lagos in 2019, distinguishes itself by empowering drivers and passengers to determine fair prices through negotiation.
Unlike other platforms, inDrive does not penalize drivers for refusing trips, giving them the freedom to accept, decline, or counter-offer fares proposed by passengers.
Passengers can then choose from the available offers, considering factors such as fare, car model, estimated arrival time, and driver rating.
Additionally, the mobility platform stands out by charging a substantially lower service fee compared to most mobility apps. Currently, in Ibadan, the service fee is set at zero, enabling drivers to keep the full amount they earn.
The company emphasizes safety features such as real-time GPS tracking, the ability to share trip details with friends or family, an emergency button to contact authorities, and a dedicated support team available 24/7.
inDrive ready to challenge competitors in Ibadan
The entrance of inDrive into Ibadan reflects the city’s attractiveness for ride-hailing businesses due to its thriving market and infrastructure.
The recent strike by e-hailing drivers in Ibadan, protesting fare increases by platforms like Bolt, may have contributed to inDrive’s decision to enter the market.
By offering a unique pricing model, lower commission rates, and the flexibility for drivers to cancel trips without penalty, inDrive presents a competitive alternative to other platforms like Uber and Bolt.
Conclusion
With its entry into Ibadan, a city comparable to Lagos in terms of size and diversity, the urban ride-hailing platform aims to capture a significant portion of the ride-hailing market, leveraging its fare negotiation model and customer-friendly features.
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