Spotify’s Afrobeats Celebration is where music meets the heart of influencers, media, and music fans and many can testify!
Spotify has made a significant impact on the Nigerian music scene, particularly in showcasing the achievements and contributions of the Afrobeats genre.
The launch of the Afrobeats: Journey of a Billion Streams site celebrated this genre’s remarkable milestones and culminated in engaging events that captivated music enthusiasts and anyone fortunate enough to be part of the Afrobeats journey.
Spotify organized two experiential events, namely #SpotifyPodcastsLagos and #SpotifyAfrobeats, which took place on October 12 and 13 at La Madison Place in Lekki, Lagos. These events aimed to highlight and celebrate the rich culture of Afrobeats and the genre’s outstanding accomplishments over the years.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, spoke at the Afrobeats Celebration, emphasizing Spotify’s commitment to connecting people with the music they love and supporting the growth of the music ecosystem in Nigeria and across Africa.
The Spotify 2023 Celebration Highlights
The two-day celebration began with a masterclass session led by Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa, offering a platform for podcast enthusiasts to delve into the art of storytelling and Spotify’s dedication to empowering podcast creators.
A fireside chat facilitated by Gwenevier Ehimen Lem featured a panel of industry experts, including Tony Doe, Ayomide Tayo, Dami Aros, and Fay Fay, discussing the podcasting landscape. The event also featured live podcast recordings with popular Nigerian content creators Jola Ayeye, Feyikemi Abudu, and Joey Akan.
Joey Akan, during a conversation with Victor Okpala, delved into various topics related to Afrobeats, playlisting strategies, and Spotify’s contributions to the music ecosystem. The live show “I Said What I Said” featured artists Nissi and Pheelz and concluded with an exciting performance by Pheelz.
The second day of the celebration featured electrifying performances, with DJ Tohbad setting the stage with a stream of Nigerian chart-toppers, leading to performances by emerging and established artists. Bloody Civilian, FAVE, Shallipopi, Sarz, and Ruger took the stage, captivating the audience and creating an unforgettable experience.
The venue was designed with Spotify’s branding and mesmerizing visual projections showcasing details about the Afrobeats genre. Experiential booths recreated the Afrobeats microsite, offering attendees an immersive journey through the genre’s history.
Spotify’s Afrobeats Celebration was not merely a music event but a celebration of culture, diversity, and the unifying power of music.
With over 15 billion streams and counting, Spotify continues to shape the music industry’s future, and the journey has just begun.
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