Instagram’s recently launched Threads app has achieved a remarkable milestone by surpassing 100 million users in record time, even outpacing the rapid growth of ChatGPT.
While OpenAI’s chatbot took two months to reach the mark, Threads accomplished it within a matter of days since its Wednesday launch. The user count can be found within the Instagram app, which tracks the Threads user base.
Threads immediately garnered significant popularity, amassing 2 million users in its first two hours and steadily climbing to 5 million, 10 million, 30 million, and eventually 70 million users. Mark Zuckerberg, the CEO, expressed his astonishment, stating that the launch has exceeded their expectations.
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Mike Zuckerberg Confirms Threads Milestone
In a Threads post on Monday, Zuckerberg confirmed the milestone and attributed the growth to mostly organic means.
Instagram head Adam Mosseri also acknowledged the achievement, emphasizing that it took only five days to reach the milestone.
Furthermore, users on Threads are not only signing up but actively engaging with the app. As of Thursday, there have been over 95 million posts and 190 million likes shared, as reported by Alex Heath.
However, it is important to note that Threads is still in its early stages, and its long-term impact remains uncertain.
Instagram head Adam Mosseri clarified that Meta, the parent company, is not specifically targeting the replacement of Twitter and does not actively encourage political or hard news content on the platform.
Nevertheless, Threads may evolve into a conversation-based social media platform that attracts users seeking such interactions.
While Meta is thrilled with the successful launch week, Mosseri cautioned that its long-term user retention is yet to be determined.
Although a direct comparison is not possible, Twitter had around 260 million monetizable daily active users as of November, according to owner Elon Musk’s tweet at the time.
More recent reports indicate that Twitter has approximately 535 million monetizable monthly active users, as shared with advertisers.
However, external data suggests that Twitter’s traffic has been declining in recent months, with CloudFlare CEO Matthew Prince mentioning a decline in traffic.
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