X, formerly known as Twitter, recently announced significant changes to its creator monetization program.
The minimum ad revenue threshold for creators has been reduced from $50 to $10, and the requirement for eligibility has shifted to a minimum of 5 million impressions within 3 months, down from the previous 15 million impressions.
What X(Twitter) Update is Aimed At
This update is aimed at allowing more creators to earn money on the platform. Eligible creators include Twitter Blue subscribers, verified organizations, those with over 5 million tweet impressions per month for the last 3 months, and creators meeting the standards set by human review for Creator Monetization.
Payments will be processed through Stripe, an online payment network.
With these revised criteria, a broader range of creators now have the opportunity to participate in the ad revenue program.
Users who are verified and have at least 500 followers can benefit from this program. Nigerian creators have already shared their positive experiences, indicating that they have been compensated as part of the program.
X also introduced sensitivity options for advertisers, offering levels like “Relaxed,” “Standard,” and “Conservative” to control the type of content that appears alongside ads.
The platform has expanded its features by introducing video calls, allowing users to communicate face-to-face without sharing personal contact information.
X(Twitter) Logo Rebranding
Furthermore, X has undergone a rebranding, changing its logo from the iconic bird to the letter ‘X’ and renaming its website from twitter.com to x.com.
This shift in identity reflects a broader vision for the platform, described by Elon Musk as evolving into a more impactful global town square.
Elon Musk has also announced an auction of Twitter’s iconic bird logo, which is still mounted on the building’s side.
The auction, starting on September 12th, will last two days, and a licensed San Francisco company with the appropriate permits will be required to remove the logo.
However, X is also facing challenges, with a lawsuit filed by Agence France-Presse (AFP) over payment for news dissemination.
AFP claims that X has refused to discuss compensation for distributing news content.
X has also introduced a new feature for premium users, allowing them to hide their verification checkmarks.
This update follows the launch of Twitter Blue, a subscription service offering premium features to enhance user engagement on the platform.
Verified accounts, symbolizing authenticity and credibility, have been a significant aspect of social media.
Overall, the reforms on X seem to be ongoing, and users can expect more updates and changes in the future.
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