Popular instant messaging app, WhatsApp has introduced a new screen-sharing feature aimed at enhancing its video call experience.
This move also positions WhatsApp to compete with established video conferencing platforms such as Google Meet, Microsoft Teams, Apple’s FaceTime, and Zoom.
Mark Zuckerberg, the CEO of Meta, the parent company of WhatsApp, announced the new feature. It allows users not only to share files like documents and photos but also to share their shopping carts with contacts during video calls.
How to Use This WhatsApp Screen-Sharing
To use this feature, users need to click on the Share icon and then choose whether to share their entire screen or a specific app.
The screen-sharing functionality will be available across Android, iOS, and Windows Desktop versions of WhatsApp. However, the rollout will occur in stages, so availability may vary for different users.
In addition to screen-sharing, WhatsApp has also introduced a Landscape mode for video calls, which enhances the video call experience for users in portrait mode.
Notably, the screen-sharing feature is not entirely new, as beta users had access to it as early as May 2023.
Screen-sharing is commonly used by teams for virtual collaboration. While other platforms like Google Meet and Microsoft Teams already offer this capability, WhatsApp’s entrance into this space brings consumer-oriented technology into the mix.
WhatsApp’s Competitive Drive In a crowded digital landscape, companies are continuously striving to retain existing users and attract new ones.
WhatsApp has been proactive in this regard, consistently introducing new features to enhance user experience. Just a few months ago, the app introduced enhanced security features designed to bolster user privacy. These included additional alerts, behind-the-scenes checks, and automated security code verification.
Interestingly, some of WhatsApp’s new features are already offered by its competitors. For example, in May, WhatsApp rolled out a “polls” feature that allows users to gather opinions from their contacts.
A similar feature already existed on the Telegram platform. WhatsApp has also recently allowed users to add captions when sharing documents, a functionality already present in Slack.
WhatsApp’s commitment to introducing new features and staying competitive highlights its dedication to providing an evolving and engaging experience for its user base.
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